Effective Date: June 24, 2026
Your privacy is important to us. This Privacy Policy explains how Alurent Health & Beauty ("we," "us," or "our") collects, uses, discloses, and safeguards your information when you visit our website at alurent.com (the "Site"), shop at or reserve an appointment with our boutique located at 813 Sutter Street, Folsom, California, or otherwise interact with us. By using the Site or our services, you agree to the practices described in this Policy.
We collect information in the following ways:
Information you provide to us. This may include your name, email address, phone number, billing and shipping address, order and reservation details, gift card recipients, product preferences, and any messages or feedback you send us. When you reserve an in-store experience, we collect the details necessary to schedule and confirm your appointment.
Payment information. Payments and reservation deposits are processed by our third-party payment processor (Stripe). We do not collect or store full payment card numbers on our own servers; that information is handled directly by the processor under its own security standards.
Information collected automatically. When you use the Site, we may automatically collect technical information such as your IP address, browser type, device information, pages viewed, referring URLs, and timestamps, through cookies and similar technologies.
We use the information we collect to:
We use cookies and similar technologies to keep your session active, remember your preferences, understand how the Site is used, and improve your experience. You can set your browser to refuse cookies or alert you when cookies are being sent; however, some parts of the Site may not function properly without them.
With your consent where required, we may send you promotional emails or SMS messages. You may opt out at any time by using the unsubscribe link in our emails, replying STOP to text messages, or contacting us directly. Opting out of marketing messages does not affect transactional messages relating to your orders, deposits, or reservations.
We do not sell your personal information. We may share information with trusted service providers who perform functions on our behalf, such as payment processing, order fulfillment and shipping, email and SMS delivery, website hosting, and analytics. These providers are permitted to use your information only as necessary to provide their services to us. We may also disclose information when required by law, to respond to legal process, to protect our rights or the safety of others, or in connection with a business transfer such as a merger or sale of assets.
We retain personal information for as long as necessary to fulfill the purposes described in this Policy, including to satisfy any legal, accounting, tax, or reporting requirements, and to resolve disputes or enforce our agreements. When information is no longer needed, we take reasonable steps to delete or anonymize it.
We implement reasonable technical and organizational measures designed to protect your data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
Depending on your jurisdiction, you may have the right to:
To exercise any of these rights, please contact us using the details below. We will respond within the time required by applicable law. We will not discriminate against you for exercising your privacy rights.
If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act, provides you with additional rights regarding your personal information, including the right to know what personal information we collect and how we use and disclose it, the right to request deletion, the right to correct inaccurate information, and the right to opt out of the "sale" or "sharing" of personal information and to limit the use of sensitive personal information.
We do not sell or share your personal information as those terms are defined under California law, and we do not knowingly sell or share the personal information of consumers under 16 years of age. You may exercise your California rights, including any "Do Not Sell or Share My Personal Information" request, by contacting us using the details below. You may also designate an authorized agent to make a request on your behalf, subject to verification.
Our Site and products are intended for adults aged eighteen (18) and older. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.
The Site may contain links to third-party websites or services that are not operated by us. This Policy does not apply to those third parties, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.
We may update this Privacy Policy periodically. The "Effective Date" above reflects the date of the most recent revision, and the latest version will always be available on this page. Your continued use of the Site after changes are posted constitutes your acceptance of the updated Policy.
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact:
Alurent Health & Beauty
813 Sutter Street, Folsom, CA 95630
Email: privacy@alurent.com
Last updated: June 24, 2026